Yesterday’s expert meeting of the Slovenian Convention Bureau was a success! Led by recognized experts Padraic Gilligan and Patrick Delaney from SoolNua boutique consultancy agency for meetings and events, meeting has gathered over 50 participants. Ireland experts offered different views on the foundations of Slovenian meeting brand to enthusiastic participants – members of Slovenian Convention Bureau.
Participants had to redefine the Brand Value Proposition for Slovenian Meetings through an interactive workshop, where each of the participants prepared elevator pitch for its company, taking into account the five pillars of Slovenian Meetings brand.
The new promotional paradigm of Slovenian meetings tourism is based on bold communication solutions that stand out for their creativity and are closely associated with the character of the brand. The event was followed by a relaxed reception, prepared by the hosts Tourist Board Portorož and Bernardin Group.