ICCA Central European Chapter Summer Meeting, with its main topic “Money makes the world go round” is already behind us. The meeting was held on the 26-28 of August in Warsaw and the conference took place in the EXPO XXI Warsaw, one of the 11 Polish members of ICCA. [pullquote]The event was visited by more than 60 key players from the European meetings industry.[/pullquote] Participants took part in interesting panel discussions and speeches of the key invited guests, including Martin Sirk, ICCA CEO, David Benitez, the co-founder of Content Cocktails and Prof. Dorota Chwieduk from the European Association for Solar Energy.
ICCA conference is primarily an educational event, which is why the organizers have taken care of a rich program, based on the conclusions and observations from the previous events.
“We found the sessions as extremely interesting, with experiences and knowledge sharing from all present ICCA colleagues. We look forward to attend similar meeting in the future. The Warsaw experience is one that we will remember for a long time” said Edward Zammit, Operations Advisor in Malta Tourism Authority.
The first educational panel, moderated by David Benitez from Content Cocktails was about strategies of companies in attracting new business and focused on the Human to Human model. Their experiences shared: representative of the CVB and consulting firm – Milos Milovanovic from The Gaining the Edge, Prof. Dr. Dorota Chwieduk of the European Association for Solar Energy and Edgar Hirt of the Congress Center Hamburg, as well as Mike Van de Vijver from Content Cocktails, through a video call.
In the second part of the meeting, Martin Sirk, ICCA CEO presented the main objectives of the new strategy of the association, which has to be implemented at the next ICCA Congress in November.
During the last panel discussion, moderator Krzysztof Celuch, Poland Convention Bureau, attempted to answer the question whether price reductions are an effective tool for obtaining business. The speakers in the last session were: Wojciech Liszka form Z-Factor, Claudia Delius-Fisher from Messe Frankfurt, Krzysztof Bronk form ACCOR, Andrzej Hulewicz form Mazurkas Travel and Anna Jedrocha from Symposium Cracoviense.
The prestige of the conference was strengthened by the presentation of Michal Olszewski, Deputy Mayor of Warsaw, who talked about innovative and cost-effective design of virtual Warsaw.
The meeting was also an excellent opportunity for business networking and offered many attractions, such as the boat cruise on the Vistula River, barbecue on the wild island, Gala Dinner at the Belvedere Restaurant or stroll through the Royal Łazienki Park ended by the Festival of Lights in the Chinese Garden.
“This year’s summer meeting of the ICCA Central European Chapter turned out to be a unique event and a great achievement. Dynamic and interactive way of conducting educational sessions met an enthusiastic reception from members of the association. A great location confirmed that Warsaw is attractive and professional destination for major international events. Many thanks to all those involved in the preparation of the ICCA Conference” commented on the event Anna Gorska, Chairperson of the ICCA Central European Chapter.
Summer meetings of the ICCA Central European Chapter are held regularly. Every year many European cities seek the right to organize the event.
Partners of the meeting were Polish members of ICCA, Poland Convention Bureau PTO, Warsaw Convention Bureau WOT and Mazurkas Travel Congress and Conference Bureau. Conference EXPO XXI was supported with AV equipment by Brill company and photographed by Ketti.pl.