W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 46 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world.

In an agreement with Belgrade Waterfront LLC, Starwood Hotels & Resorts Worldwide, Inc. have announced that two W properties are scheduled to open in Belgrade, Serbia in 2019.

W Belgrade and The Residences at W Belgrade will be located in the heart of the Belgrade Waterfront, a new one million square meter community including retail outlets, restaurant and bars, offices, public parks and leisure attractions.

Starwood Hotels & Resorts

“We are thrilled to establish our relationship with Belgrade Waterfront LLC and introduce the W Hotels’ brand energetic DNA to Serbia, especially into Belgrade,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “The Serbian capital is an exciting emerging city and a burgeoning tourist destination in Europe. We look forward to attracting both local and international guests to W Belgrade and this spectacular new city hub.”

“Welcoming a leading hotel brand shows tourist potential for both Belgrade and Serbia,” Nikola Nedeljkovic, General Manager, Belgrade Waterfront. “Starwood Hotels & Resorts shares the same values as Belgrade Waterfront in providing an unmatched lifestyle choice for its residents and guests. As the first hospitality project in Belgrade Waterfront, W Belgrade is ideally situated in a prime waterfront setting near the River Sava, next to the first two BW Residences residential towers. We are delighted that W Hotels will help us contribute to an influx of tourism to the capital.”

W Belgrade
Featuring 120 stylish guest rooms and suites, the W Belgrade is centrally located on the waterfront with spectacular views overlooking the Sava River. The hotel will also offer an all-day dining venue, a destination bar and W Living Room. Other facilities will include a Spa, state-of-the-art fitness facility and a pool deck and bar. W Belgrade will feature more than 450 square meters of ultra-modern meeting and event space.

The Residences at W Belgrade
With 165 luxurious branded residential apartments spanning across two towers, apartment sizes range between 55 to 100 square meters and residents may enjoy access to the facilities and services at W Belgrade.