The fourth Adria Hotel Forum

The fourth Adria Hotel Forum, held from 10 to 11 February in Sheraton Hotel in Zagreb, opened a debate on the hotel industry’s future and answered the burning questions about the development of existing as well as new hotels and destinations. Over two days more than 50 national and international leaders of hotel and tourism industry took the stage. 

The international hotel-investment conference is organized yearly with the aim of exchanging ideas and sustainable projects that enhance community development. Supported by the Ministry of tourism of republic of Croatia, Adria Hotel Forum is definitely one of the most important meeting places for the leadinghotel chains, hoteliers, local governments, state bodiesandexpertsin the field ofinvestmentinthe hotel industry.

At the fourth Adria Hotel Forum the guest experts discussed the situation in the region comparing it with the rest of the Europe and answered the questions about how the city hotels develop, which trends change according to travelers demand around the globe, how sharing economy can be a benefit for hotels and what is the model to develop and promote new regional hotels. Big names from the industry have responded to the invitation of the organizers. Shearing their views and opinions were experts like Burak Baykan (Dogus Group), Keith Evans (Starwood Capital Europe), Enes Kazazić (South European Investment Company), Tomislav Popović (Maistra), Andreas K. Santis (NCH Capital), Takuya Aoyama (Hyatt International), Nikola Avram (MK Resort), Željko Kukurin (Valamar Riviera), Justin Smather (Starwood Hotels & Resorts Worldwide), Hylko Versteeg (InterContinental Hotels Group), Frank Reul (AccorHotels), Tomislav Čeh (Union Hotels Group), Kristian Šustar (HUP – Zagreb), Živorad Vasić (Crowne Plaza Belgrade), Julian Houchin (iO Management), Roko Palmic (Regent Porto Montengro), Nenad Tatarinov (D-Resort Šibenik), Valeriano Antonioli (Lungarno Collection), Goran Filipović (Jadranka hoteli) and Aleksandar Vasilijević (Falkensteiner Belgrade). Local government representatives including Edita Đapo (Minister, Federal Ministry of Environment and Tourism of Bosnia and Herzegovina), Branimir Gvozdenović (Minister, Ministry of Sustainable Development and Tourism of Montenegero), Anton Kliman (Minister, Ministry of tourism of Croatia) and Eva Štravs Podlogar (Acting Director General, Directorate for Tourism and Internationalization of Ministry of Economic Development and Technology of Slovenia) also participated.

Next to presentations, the conference programme included also 12 panel discussions on various themes like Big capital talk, Regional ministers on future development plans, Regional operators vs. global brands, What financial institutions offer in this unstable market, Development predictions from related industries, Future of hotel industry and sharing economy, How the “big data” can be used in investment decision making, Managing hotel and resort (re) development & re-engineering – Development planning and Project management, Construction costs, Spatial efficiency, Investment in educational models for hotel employees and Short panel discussions about possibilities and challenges of city hotels, resorts, luxury hotels and camps.

More about the event at


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