Expo Milano

BEST OF 2015

Find out what the best incentives, experiential events, conferences and congresses, apps, cultural events, songs and movies were in 2015

Pádraic Gilligan, Managing Partner, SoolNua Marketing

Pádraic Gilligan is the Managing Partner at SoolNua Marketing, a boutique consultancy working with destinations, hotels and venues on marketing, strategy and training. He has written and spoken on many aspects of the meetings industry, regularly contributing to Site, MPI, ADMEI, ICCA and other associations.

Three best cultural events 2015

1. Rugby World Cup – This year’s Rugby World Cup brought hundreds of thousands to Great Britain from places as far apart as New Zealand and Argentina. It was a true example of how sports can be a unifying agent.

2. Expo, Milan – Almost 200 countries exhibited at the Expo in pavilions imagined by “starchitects” and elite designers. It was a great exercise in diplomacy and nation branding and, despite the endless lines, a thoroughly satisfying experience of cultural immersion.

3. The Web Summit, Dublin – Starting with just 500 delegates 5 years ago the Web Summit reached 35,000 this year and became a truly global contemporary cultural phenomenon and not just another tech event.