“Even the smallest things can put you under the spotlight “
Q: Do you pay attention to trends?
There are numerous newsletters published daily from different parties in our industry and al- though it might seem that you are cluttered with emails, definitely don’t unsubscribe from them. Between the news you can always find some useful information and knowledge that can be easily implemented in your everyday work. Run through these emails and see what is going on in the market as today’s trends very often become tomorrow’s necessity. Paying attention to the trends is like going for a morning run – a good way to start a day.
Q: How do you feel about technology?
Technology plays a very important role in the modern meetings industry. It enhances a par- ticipant’s experience of the event, enables more interactivity and eases an event organiser’s op- eration. With technology events are no longer limited to the actual days of the event, but they start months before and last long beyond the last day of the event. Using technology is essential for every event organiser and every day new ideas and solutions are implemented, so you just need to search for them. I personally try to implement new technologies whenever it is convenient, being for my personal use or for the event.
Q: How are you competitive and innovative?
In today’s world it is hard to say who is not your competitor, so in order to be at the top of a client‘s mind you need to stand out from the rest. One of the ways of doing it is to be innovative. It doesn’t need to be something big or expensive – even the smallest things can put you under the spotlight so a client will remember you or your destination. For example, I’ve already used our local classic cars club several times to organise hotel site inspections for the study tour visiting Opatija.
GORAN PAVLOVIĆ, Head of the Opatija Convention Bureau
In 2008 Goran started working for the Opatija Tourism Office as Head of the Convention and Incentive Bureau. In his current role he is responsible for the promotion of Opatija as a convention destination in Croatia on the domestic and international markets. He successfully completed the ECM Summer School programme in 2008 and the DMAI Destination Sales Training programme in 2009, so he has been designated to receive the DMAI/ECM Destination Pro certificate. Since June 2013 he has been a Board member of European Cities Marketing, the network of European tourist and convention cities.
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