“If my ideas are interesting enough, the world will listen”
[pullquote]”If something is trendy it doesn’t necessarily mean it will work for our client and solve his problems.”[/pullquote] Q: Do you pay attention to trends?
It is a full time job, especially when one is working in the communications industry – probably among the fastest changing indus- tries today. We live by keeping up with what’s out there, but if something is trendy it doesn’t necessarily mean it will work for our client and solve his problems. I always try to see what is an optimal solution, not what is hot at the moment.
Q: How do you feel about technology?
I am not your regular geek. Even though my job is largely led by digital technology and endless data available, I still use a simple little black notebook where I write everything down. As for technology, I’m still fascinated with the fact that I can speak with the entire planet almost entirely for free, and if my ideas are interesting enough, the world will listen. This is a new step in the evolution.
Q: How are you competitive and innovative?
Creativity, creativity and more creativity. Besides that it’s crucial to always be open to change while maintaining a critical eye and using this approach in trying to provide optimal solutions for clients, meaning providing maximum results with minimum resources.
DAVOR BRUKETA, Creative Director, Bruketa & Žinić
Davor Bruketa is the co-owner and Creative Director of Bruketa&Žinić OM advertising agency, one of the 17 leading independent agen- cies in the world according to Campaign mag- azine (London, 2014), “Small Agency of the Year, International” according to AdAge mag- azine (Portland, 2013), Second Most Efficient Independent Advertising Agency Globally according to Effie Index (Cannes, 2012) and among the 200 best packaging designers glob- ally (Lürzer’s Archive, Vienna, 2015). Bruketa is a permanent member of the New York Cresta Awards jury and he was also a jury member of the Art Directors Club New York, D&AD London, NY Festivals, Graphis and in 2008 he was also the first jury president of the London International Awards coming from Southeastern Europe.
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