The 15th anniversary of Tourism Ljubljana was celebrated with a new city attraction, an interactive installation “WOW” representing the green city that is also a European Green Capital 2016.
During the Jubilee Tourism Ljubljana remembered all of the projects with which the city attracts domestic and foreign visitors. Friendliness, cleanliness, accessibility and pleasant atmosphere of the city often leave visitors surprised and that is what they call the “WOW” effect. On the initiative of Ljubljana Tourism in cooperation with public company Vodovod-kanalizacija and the Museums and galleries of Ljubljana (MGML) came up with the idea for the installation, which was the developed by an agency for marketing in tourism Nea Culpa.
The installation that was placed at Krekov square 10 in front of the Slovenian Tourist Information Center previously stood before Slovenian and the European Union pavilion at the EXPO 2015 in Milan as an invitation to the European Green Capital 2016. 7 meters long and 2 meters high installation attract with distinctive green and red shades of Ljubljana. The capital of Slovenia presents itself as European Green Capital 2016 and as the world’s “WOW” destination that received numerous awards for sustainable and other achievements.
With the installation on display, Ljubljana has now joined big capitals like Amsterdam and New York that have also market important points of the city with alphabetical installations.
