We are presenting Prague and the entire Czech Republic as an inspirational destination
Q: What trends do you think we will see in meetings and events in your city in the next 12 months?
In general, we expect further growth in terms of the number of meetings coming to Prague, especially when considering the small and midsize meetings and events where Prague offers plenty of options. Further growth will be supported also thanks to the growing number of direct flight connections to Prague. Prague currently has a direct connection to 143 destinations.
Q: How is your city positioned as a meeting destination today and what are its positive attributes that are often overlooked?
Prague is still perceived as a safe destination for travelling and organising conferences and congresses, which is a very important fact for us today. According to the ICCA ranking, published in the middle of May, Prague is the 11th destination in the world, when speaking of the number of association meetings. In this ranking Prague maintains its long term position around 10th place and with the positive news that number of meetings keeps rising.
Q: How hard is it to get the message out about all that your city has to offer?
The competition in the form of other destinations is tough and we constantly try to highlight the unique qualities that Prague can offer, not only in the field of meetings, but also for the incentive programmes. Prague Convention Bureau regularly cooperates with foreign media, organises press trips and fam trips and uses paid as well as unpaid forms of promotion. We also previously established a cooperation with Prague City Tourism with the goal to unite our formerly different styles of promotion. That was a very significant step.
Q: How do you see relationship between the meetings industry and the tourism industry?
Meeting and tourism industry are just two sides of the same coin and the connection between them is strong. Both benefit from the basic local infrastructure and services. That’s the reason why the activities, including promotion, should go hand in hand. At Prague Convention Bureau we cooperate closely with Prague City Tourism, the Czech Convention Bureau and the City of Prague to ensure that Prague will be perceived as an ideal meeting as well as leisure destination.
Q: Tell us something that might surprise meeting planners about your city?
Prague is not a huge destination, so some of meeting planners might assume that there is a shortage in meeting and accommodation capacities and services. The opposite is true, however. We can offer more than 42,000 rooms in nearly 800 hotels and other accommodation facilities. Planners of larger meetings of up to 9,000 participants can use the meeting facilities of the Prague Congress Centre.
Q: Can content marketing drive meeting planners to your destination?
Sure, stories and content marketing are an integral part of every destination. Prague can tell many different stories, which creates great content and are easy to remember, and not only for meeting planners. We are presenting Prague and the entire Czech Republic as an inspirational destination, where important personalities of their time created great things – just think about some famous operas, contact lenses, nanofiber, the sugar cube and many other things. All of them come from the minds of creative Czech people.