Q: What trends do you think we will see in meetings and events in your city in the next 12 months?
Meetings will become more digital! (spot-hot-key word: bring your own device) and Events will become more and more powered and “staged” by regional key-note speakers and artists. They will become greener and greener and more interactive, and the attendants will be younger.
Q: How is your city positioned as a meeting destination today and what are its positive attributes that are often overlooked?
Linz is the capital of Upper Austria and is positioned/ranked No. 3 amongst all of the cities in Austria. We’re already aiming for spot-rank No. 2 after Vienna…
Q: How hard is it to get the message out about all that your city has to offer?
Very hard, because the competition between cities and destinations is immense. If 1 would be ‘the message is easy to be sold’ and 10 would be ‘the message is a hard job to spread’ then we rate it at 7.
Q: How do you see relationship between the meetings industry and the tourism industry?
We are partners who need each other and who clearly benefit from each other -stunning scenery and cultural heritage are decision-making points of interest for buyers as well! A good partnership/relationship is rated from us as a 9.
Q: Tell us something that might surprise meeting planners about your city?
As a visitor or a guest you will be absolutely surprised by a whole bunch of our venues. The capital assets of Linz and Upper Austria are a perfect platform stage for business events. The biggest fact that might surprise you is that Linz is the home of BLUE MEETINGS. You’ve never heard of that? We are trend-setters and in short it means: our aim is to surprise everybody positively and touch the hearts as well. You will discover Europe’s most modern music-theatre and last but not least: Linz is listed as a UNESCO city of media-arts.
Q: Can content marketing drive meeting planners to your destination?
Yes. A BIG and CLEAR YES.
