Lea Lipovšek is an expert on modern marketing technologies and approaches, focusing on digital customer. She has vast experience in public and private sector. Lea was a part of EU presidency of Slovenia and organized some of the first IoT events in the country. Before joining Madwise, she lead marketing department at Spica International, managing company’s presence in 26 countries. Currently, Lea is also heading the B2B marketing section of Slovenian Marketing Association.

Lea Lipovšek, Chief Marketing Officer, Madwise digital agency, Slovenia


Q:  How would you describe your job in under 50 words?

Making sure that digital marketing tools are used to build superb customer experiences, creating inspiring content and having a good time with my team.

Q:  What advice would you offer to all soon to be working in marketing in the meetings industry?

Develop the passion for your customer. Make sure you understand how he or she makes her decisions and don’t hesitate to use the abundance of digital tools that are available today. Be bold and try new approaches and channels!

Q:  How to develop talent and how to help people grow to the next level?

By understanding yourself and what in the meeting industry (or anywhere for that matter) really makes you tick. There will be tough moments, I can assure you – but identifying your true interest will help maintain the stamina and determination to be better one day at a time. I believe that respect is the crucial ingredient of team work that enables everyone to grow. When colleagues respect each other, they will collaborate, share their experience and strive for better future.

Q: What are you most excited about at the moment?

We are currently revising the strategy and vision of Madwise. I’ve always been the “big picture” thinker and the picture we’re painting is really something :)

Q: Your advice/suggestion for turning a boring event into a memorable one?

Am I supposed to use digital tools? :) Well, we need to make our guests feel good. Maybe encouraging compliments or sending surprise SMS-es to everyone.


Q: What gets you out of bed in the morning?

A very hungry cat. And the opportunity to make people happy – from pleasant conversation with a neighbour in the elevator to building great marketing strategies with my team and our customers. Each day gives me the possibility to grow a bit more.

Q: Where do you see yourself in 5 years?

As a Chief Marketing Officer of Madwise – a digital agency that has grown internationally and brings state-of-the-art digital solutions to its clients. As a part of a great team that has become even greater.


Q: What kind of knowledge will participants of Conventa Crossover gain from listening to your lecture?

In my 20×20 seconds, I will explain the value that advanced digital tools such as marketing automation can bring to meeting industry. You can expect simpler meeting organization, building relationships with potential and existing customers and of course – higher sales results.

Q: What do you expect from Conventa Crossover?

A vibrant event with a huge amount of knowledge sharing, positive energy and proactive people. With marketing and therefore customer at its heart, it should set a bold vision that MICE and travel marketing needs.

Crossover Event 2016 (1)Join meeting planners, meeting providers, congress destinations and professionals working in tourism and marketing at Conventa Crossover conference, international conference dedicated to the future of MICE and travel marketing.

When & where: 29 – 30 August 2016 in Hotel Lev, Ljubljana, Slovenia. 

“We are absolutely delighted that so many speakers have announced their presence already at this stage, and we know that there are many more to come,” says Conventa Crossover founder Gorazd Čad.


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