Prague Convention Bureau team together with the Local Host Committee representatives from among the International Congress and Convention Association members and supporters attended 55th ICCA Congress held in Kuching, Malaysia. Borneo Convention Centre Kuching hosted the event from 13th to 16th November, and it was also the place where Czech team took over the congress flag and organization of the 2017 Congress.
The key role of the Czech team was to introduce Prague as the next host city and also invite Kuching attendees to the Czech capital. Czech team provided delegates with basic MICE information about Prague and the Czech Republic. Those interested could stop by at a Czech stand available right in the Convention Centre and get various promo and information brochures, or see Czech sights through virtual reality glasses and 360° videos by “Kudy z nudy” project of the CzechTourism agency. Educational sessions of Filip Dřímalka, a digital technology expert from the EF1 marketing & management company, were ready for the participants on the spot. During the morning session on Tuesday, 15th November, Sanjiv Suri, President of the PCB Board of the Directors, gave a lecture on current trends in modern gastronomy.
The last day of the Congress was dedicated to seminars and the closing ceremony where the congress flag was handed over to Czech team. The presentation of Prague as the next host destination took place during the ceremony as well. Delegates could see a specially created invitational video and live performance of opera singer Martin Matoušek with an aria from the opera Don Giovanni, first performed in 1787 in the Estates Theatre in Prague. Afterwards, Czech delegates invited the attendees to the Next Destination Lunch where Czech specialities were served. At the same time, competition on social media for those interested in participating in Prague Congress was launched. The aim of the contest is to take a picture or shoot a short video capturing a bridge in any form. The competition is a part of the whole year’s #BridgetoPrague campaign supporting the 2017 ICCA Congress in Prague.