A group of 26 German-based event planners gathered at a MICE workshop in Frankfurt on April 25th where they were given an in-depth introduction to Estonia and what it has to offer as a meetings destination. Several of Estonia’s top suppliers were also on hand to present their services in person.

The get-together, organised jointly by the Estonian Tourist Board and the Estonian Convention Bureau, took place in Out of Office, a cutting-edge, rooftop meeting venue loved for its spectacular views of the Frankfurt skyline.

A country presentation was followed by face-to-face meetings between the participants and the 12 Estonian suppliers present, who represented mostly hotels, event companies and DMCs.

Participants were also given a taste of Estonia in a literal sense – they were treated to Estonian specialities prepared by Lauri Tomingas, head chef of the Vihula Manor. The manor, an idyllic ensemble of 16th-century buildings not far from Tallinn, operates as a popular luxury hotel, eco-spa and event venue.

Estonian Convention Bureau Marketing Manager Riine Tiigi called the Frankfurt workshop a success, and noted the high potential for more German conferences and events to come to Estonia.

“Germany is one of the most important markets for the Estonian meetings industry. The country has great flight connections to Tallinn, but more than that, for Germans, Estonia is still undiscovered and full of positive surprises. It works especially well for smaller meetings, incentive groups and special events like car launches,” she said.