Home TECHNOLOGY AND TRENDS Festivality – Bringing festivals and events to mobile

Festivality – Bringing festivals and events to mobile

Aug 21, 2017

THE APP FOR EVENTS

Festivality is a Software-as-a-Service platform that’s bringing festivals and events to mobile. The app helps the event industry adopt novel and smart mobile technologies, enables attendees to get more out of events and have better user experiences, and also offers attendees the ability to buy and pay at events conveniently with their smartphones. For organisers and promoters the Festivality team also opens access to actionable, real-time event and attendee data analytics via event apps, as well as new and additional revenue streams via mobile.

Product platform in snapshot:

For event organisers

Industry-specific automated mobile apps builder
Actionable event datalytics & mCommerce toolbox. Powers events to launch smart, custom-branded, data-driven mobile apps, helping event teams to make informed decisions. Enables monetisation via event apps.

For attendees

Intelligent, feature-rich event app (iOS, Android), helping eventgoers get more value out of events.
Monetisation platform for event partners’ ecosystems with commercial interests: vendors, merchants, exhibitors, artists, sponsors.

Digitizing events

The consumer events industry is still largely an offline industry. We think that has to change.

Founder & CEO Aivar Laan and Co-Founder & CTO Thomas Adelson are on a mission to digitise the event industry with data-driven mobile technologies:

“We have years of experience working on events in the Nordic and CEE region, yet we’ve noticed that too many aspects of our industry haven’t changed fast enough. Attendees are still given printed programmes, they have to make payments in cash and they inevitably often get lost at events, or miss their favorite performances.”

“The digitization of the events has the potential to raise revenues and ensure smoother organization, as well as create a better experience for attendees and help save the environment from all that printed material. We’ve seen how smart event apps can benefit all event stakeholders from the organizing team to the vendors.”

Removing barriers

The benefits of mobile apps might be clear, but they have historically required a large investment and substantial time and effort to come to fruition from scratch. As a result, it is not yet standard for all event teams to build and monetize mobile apps to support their events due to perceived shortages in resources, time, costs and skill. Festivality is changing that by making smart mobile apps easy and accessible for all events.