The leading event for the inbound and outbound meetings industry in the UK, The Meetings Show, has announced a new two-day format for 2018, in what will be the show’s sixth edition. The show will return to Olympia London on Wednesday 27 and Thursday 28 June 2018, providing focused networking, education and meeting opportunities for buyers and suppliers.
The new two-day format for the show follows extensive research carried out with exhibitors, visitors and hosted buyers. The evidence showed overwhelming support for condensing the show to achieve the best value from attending. Organisers will be using this feedback to continue to develop the key elements of the show: the hosted buyer programme, education programme and networking opportunities.
The announcement has been welcomed by some of The Meetings Show’s key partners and exhibitors. Sally Lopez, regional director of sales (Europe) for Hard Rock Hotels, said: “After exhibiting in 2017 and having a fantastic time at the show, we fully support the move to a two-day format as we believe a higher footfall and more appointments condensed into two days will generate a better return for exhibitors. The Meetings Show is a fantastic opportunity for Hard Rock Hotels to meet and network with relevant event buyers, and we are looking forward to returning in 2018.”
Further information on the hosted buyer programme, education programme and networking opportunities will be announced over the coming months.