Amanda Ferguson, Head of Business Tourism, Convention Edinburgh, presents a preview of Edinburgh’s new business tourism campaign at the Edinburgh Ambassador Dinner

The Scottish Government last night (Wednesday 20 September) paid tribute to the hard work of Edinburgh’s academic and business leaders in promoting Scotland’s capital city as one of the world’s leading business tourism destinations.

Attending the Edinburgh Ambassador Dinner, Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs, congratulated over 75 representatives from Edinburgh’s business, scientific and academic elite on the significant role they had played in generating £941 million for the local economy in the last 21 years.  In the last 12 months alone this had included confirming events such as Eurocities 2018 and the European Association of Neurosurgical Societies Workshop 2018.

Taking place at the Edinburgh Corn Exchange, the annual dinner was attended by world recognised leaders in their field, including the University of Edinburgh, Moredun Research Institute, NHS Research Scotland and The Royal Infirmary of Edinburgh.

Elaine Miller, Ambassador & Association Bid Manager, Convention Edinburgh, said: “By working closely with Convention Edinburgh and our city partners, ambassadors play a crucial role not only in bringing new events to Edinburgh, but raising the global profile of Edinburgh’s centres of excellence. Across key sectors, such as life sciences, renewables, technology and creative industries, our ambassadors are helping to generate future interest and investment in Edinburgh and Scotland.

“We are lucky to have such passionate advocates for Edinburgh, who genuinely appreciate the value business tourism brings. I would like to thank all ambassadors who have contributed to Edinburgh’s success.”

Tourism Secretary Fiona Hyslop said: “Edinburgh is a city with a global reach and global ambitions. Attracting major conferences and exhibitions to our Capital, and to other towns and cities across the country, helps reinforce Scotland’s credentials as a top international destination for business tourists. 

“Business ambassadors play a key role as the bridge between other key economic sectors and attracting events and helping secure inward investment. They have a compelling story to tell about Edinburgh.”  


Amanda Ferguson, Head of Business Tourism at Marketing Edinburgh said: “This month, Edinburgh will launch a new integrated marketing campaign that aims to build business tourism through creative collaboration across the city. The Edinburgh Ambassador Programme is the gold standard for that collective approach in winning new conferences and raising awareness of Edinburgh as one of the best meeting destinations in the world. 

“From food and drink to medical and finance, Edinburgh’s new business tourism campaign will focus on seven sectors in which our city and Scotland excel. It is the ideal opportunity for local experts to get involved and help spread the word across their networks.”



Currently ranked 27 in the world’s city rankings according to the International Congress and Convention Association (ICCA) and 18 in Europe, Edinburgh annually holds more international association meetings than any other UK city outside of London.