Alexa
Photo Credit: Hypermotion

Hypermotion – an event mix consisting of exhibition, conferences, pitches and hackathon – will be held from 20 to 22 November 2017 and it will be featuring a cloud-based voice assistant.


For the very first time, exhibitors and visitors will not only have hostesses and hosts to help them but can also direct their questions to “Alexa”. The digital pilot project ties in neatly with the overall theme of “Smart solutions for mobility and logistics”.

Before Hypermotion opens its doors, the system will be fed with all relevant information and geared specifically to the content of the event in question. During the event, these “skills” will be given further updates by the organisers if required. The voice assistant not only answers general questions about the exhibition grounds but also responds to inquiries about specific exhibitors and services – for instance: “Alexa, ask Hypermotion how I can register for additional conference modules”.

Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH: “We are very much looking forward to seeing how many of our visitors use Alexa and, above all, what questions they ask. This topic fits perfectly with our new event Hypermotion, which focuses solely on digital solutions and products.” The voice assistant will be positioned at several locations in Hall 5.1 and at the entrances.

Messe Frankfurt, the world’s largest trade fair, congress and event organiser with its own exhibition grounds, is constantly expanding its digital offerings relating to its events, services and processes. This already covers a wide range of digital services, from exhibitor and product searches on event websites to navigator apps, digital hall plans, personal checklists and business matching.