Interview with Melinda Rebrek, Managing Director at Zvereene Institute & LJFW Executive Producer
Q: How do you boost the levels of creativity at events?
With unconventional approaches, if in any way possible.
Q: How do you sell creativity at events?
I always try to convince clients that conventional events are a thing of a past – let’s be different, at least a little bit. People respond to that.
Q: How do you measure creativity at events?
I don’t. You can feel it or you don’t.
Q: How do you organise creativity at events?
All events need to be organised to the very last detail, even the creative parts. When they are, there is always room for deviations or a Plan B, and we can handle last minute and spontaneous moments much better. The most important thing is having a well-prepared team who can react properly in any situation.
Q: How do you manage creativity at events?
With a smile.