Dubai Business Events (DBE), a division of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), signed a total of six Memorandums of Understanding (MOUs) throughout 2017, outlining collaboration with entities across a range of key industries and sectors that will solidify Dubai’s position as a business event hub.

Under the umbrella of DBE’s Al Safeer Ambassador Programme, the MOUs serve as a basis for attracting and organising international meetings and conferences in Dubai, which forms a central part of the convention bureau’s strategic framework. This includes identifying potential international conferences as well as developing and coordinating bids for these conferences across multiple stakeholders. The strategy is fully aligned with the UAE Vision 2021 – aimed to help grow the country into a global knowledge hub.

Throughout the year, DBE entered agreements with educational, scientific and government bodies, including the Society of Engineers, the Mohammed bin Rashid Space Centre and the British University in Dubai. The emirate’s convention bureau also signed with the Road and Transport Authority (RTA), the Emirates Medical Association (EMA) and the Institute of Electrical and Electronics Engineers (IEEE).

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said: “Each and every agreement we enter has significant potential, and is mutually beneficial for all parties involved. In 2014, the Dubai Association Centre was formed as the result of an MOU between Dubai Chamber of Commerce & Industry, Dubai World Trade Centre and ourselves. This has grown very successfully, resulting in the first Dubai Association Conference held in December 2017. These agreements provide wide scope for cooperation, forming an important part of DBE’s strategic frameworks, as well as reflecting the strong public-private partnerships that exist across Dubai.”


Layla Faridoon, Executive Director of the Director General’s Office at the RTA, said: “The agreement with Dubai Business Events is part of our strategic framework to share knowledge and experiences with government bodies in Dubai. This is in line with the government’s vision to unify Dubai’s efforts and ensure an integrated working system that works towards share objectives.”

She added: “This agreement aims to benefit from DCTCM’s expertise in attracting and developing international conferences and meetings. As one of the largest government bodies in Dubai responsible for large projects and activities, RTA has a local, regional and global business agenda and maintains a complex network of relationships at various levels. This coincides with organising numerous high-level events, conferences and meetings, which are held in accordance with the highest international standards.”

Faridoon affirmed that Dubai has become an exemplary model for events and conferences, and that the memorandum will have a positive impact on social, economic and scientific development. It also supports and strengthens Dubai’s status and reputation as an important modern city capable of attracting many international events.

Dr. Moza Al Sharhan, President of the Emirates Medical Association

“The Emirates Medical Association is proud to be a strategic partner in strengthening the UAE’s status as a scientific hub and an international destination that attracts local, regional and global conferences through hosting high-level medical conferences. Such events present excellent opportunities to share the latest medical developments, which contribute to advancing national healthcare capabilities and economic growth.”

Professor Abdullah Alshamsi, Vice Chancellor of the British University in Dubai (BUiD), said: “This Memorandum of Understanding outlines a framework of joint cooperation between BUiD and Dubai Business Events. It serves Dubai’s strategic objectives through seeking to organise international scientific conferences and events in a range of fields, which will positively impact the emirate’s global status as a knowledge hub and a centre of economic activity. The implications of this agreement will be reflected in our scientific research plans, as well as student activities. In fact, we have already contacted and received interest from many scientific organisations to discuss joint activities here in Dubai.”