Best Western Hotels Central Europe has made a successful start to the year: Five hotels in Germany have decided to join the international group. From existing three- and four-star hotels in Trier, the Bavarian Forest and Lueneburg to the new Best Western Hotel Wiesbaden, which will open at the end of the year. In addition, the V8 Hotel Motorworld Region Stuttgart, which was also newly built, has joined the exclusive BW Premier Collection at the end of January.
Managing around 220 Hotels
Best Western is growing: Five additional hotels in Germany will benefit from the advantages of the world’s largest hotel group in the future. The newly added hotels cover different target groups and regions: A city hotel in Lueneburg, south of Hamburg, two conferences hotels in Trier and Wiesbaden as well as a holiday hotel in the Bavarian Forest and a design hotel for car fans are joining the brand. As a partner Best Western fosters the economic success and competitiveness of each hotel through marketing and sales activities for all relevant market segments and target groups. The hotels, some of which are family-run, remain independent and individually managed.
Best Western Hotels Central Europe GmbH, headquartered in Eschborn, currently manages around 220 hotels in the ten countries Germany, Luxembourg, Liechtenstein, Switzerland, Austria, Slovakia, Slovenia, the Czech Republic, Croatia and Hungary. “The new properties with their individual character and target groups complement our existing hotel portfolio very well. I am particularly pleased that we were able to convince holiday hotels as well as business and design hotels of our services”, says Andreas Westerburg, Head of Hotel Development at Best Western Hotels Central Europe GmbH.
Expansion with Ten Brands
This year, the expansion of the hotel portfolio will be driven further due to new brand offers. With ten brands, Best Western today offers hotel developers and operators tailor-made products. Guests can choose from a broad variety of hotels. Great potential for growth is seen in the area of so-called soft brands. Best Western is currently offering three new soft brands in all categories: In addition to the BW Premier Collection for exclusive hotels, which was launched last year, the BW Signature Collection for upper-middle-class hotels and the Sure Hotel Collection for three-star properties have been added at the beginning of the year. “We experience a growing demand for individual solutions. Thanks to our brand diversity, hotel operators and hotel groups can always choose the concept, which meets their individual demands best”, explains Westerburg.
New Hotels At a Glance
V8 Hotel Motorworld Region Stuttgart, Boeblingen
The newly built theme hotel V8 Hotel Motorworld Region Stuttgart in Boeblingen has opened at the end of January. It is part of the exclusive BW Premier Collection. The hotel for car lovers offers 157 design and themed rooms, apartments, conference rooms, a restaurant and bar. Furthermore, the new V8 Hotel has a spa and fitness area.
Best Western Plus Residenzhotel Lueneburg, Lueneburg
After renovating and building 14 new rooms, the Best Western Plus Residenzhotel Lueneburg joins the group on May 1st. Altogether the hotel has 44 rooms and is located in the centre of the city, only 50 kilometres south of Hamburg.
Best Western Hotel Antoniushof, Schoenberg
The Best Western Hotel Antoniushof in the Bavarian Forest joins the brand on June 1st. The holiday hotel with 51 rooms is the first adult-only hotel in the national park region. In addition to a spacious spa area, the restaurant BavaStria offers Bavarian and Austrian specialties.
Best Western Hotel Trier City, Trier
The Best Western Hotel Trier City with 127 rooms joined Best Western in February. The heart of the hotel is the open lounge, right at the entrance of the building. A conference area with five seminar rooms can accommodate up to 400 people. The Europahalle Trier with four further conference rooms for up to 1,200 people is located right next to the hotel.
Best Western Hotel Wiesbaden, Wiesbaden
At the moment, a new Best Western Hotel with 165 rooms is built in Wiesbaden. An open lobby creates smooth transitions from working to relaxing areas. In the casual bar-bistro guests can take snacks and drinks. Moreover, a fitness area will be built. The hotel will open at the end of 2018.