Photo credit: InterContinental Ljubljana

As the great Albert Einstein said, “If the bee disappeared off the face of the Earth, man would only have four years left to live.” So we should take good care of the bees. Therefore the UN General Assembly accepted Slovenia’s initiative to declare the 20th May, the day Slovenian beekeeper Anton Janša was born, as a World Bee Day. The initiative was launched in 2014 by the Slovenian Beekeeping Association as a way of highlighting the role of honeybees in agriculture and in order to celebrate bees, which are increasingly becoming a national symbol.

With the aim to prove that sustainability, corporate social responsibility and luxury go hand in hand very well, as well as to implement the bee story into several hotel outlets and activities together with invited partners, the Intercontinental introduced the BEE Initiative. With the initiative, they will help to raise awareness about the importance of bees, as well as other pollinators, and help drive the measures to ensure bees’ survival for the benefit of all humankind.

Photo credit: Intercontinental Ljubljana


  •  Educational boards with interesting facts about bees will be displayed in all green areas around the hotel and on the terrace of the B-restaurant&bar to raise awareness about the bee initiative
  •  A treasure hunt will be organised – our hotel guests and other visitors will be invited to look for bee stickers all over the hotel, capture them and post them on social media, which will get them a free honey-flavoured drink in our B-bar on the top 20thfloor
  • A photo wall will be displayed in the hotel lobby as an info point with flyers and other related collateral
  • A press trip of foreign journalists will be hosted in cooperation with the Slovenian Tourist Board and the Imperial Luxury agency
  • A media event for local journalists and influencers will be organized in partnership with the talented Slovenian fashion designer Nina Susnyara to celebrate her success at New York’s Fashion Week, presenting the latest collection, inspired by honeyed colours
  • Ecolex – international conference with a sustainable touch – is to be held in a hotel as part of Green Week of European 22nd May
  • CRS actions will soon take place in cooperation with CUDV Draga and the Slovenian Convention Bureau based on the initiative from 2012 when a new bee house was built there by Slovenian meetings industry professionals to raise 8 bee colonies with up to 60,000 bees.

CUDV Draga is an institution for the education, training, work and healthcare of children and adults with various mental disabilities. Employees of the InterContinental Hotel Ljubljana will spend 31stMay in the Centre organizing and participating in different kinds of activities.

  • The F&B offering in the InterContinental Hotel Ljubljana will be featuring honey flavoured dishes at lunch, dinner and as part of the welcome amenities
  • InterContinental Ljubljana will become a home for live bees – a glass covered hive full of bees will be placed in the B-restaurant & bar
  • An exhibition of honeyed products will take place in the B-restaurant throughout the whole period – 20th-31stMay in cooperation with local honey producers and the Slovenian bee-keeping association