In Bucharest, over 70 PR and Communications professionals joined together to celebrate the launch of GWPR Romania at an event hosted by the new group’s founding members. This new community of senior PR women is the latest group to join the growing global networking organisation GWPR.

At the launch GWPR Romania announced that its key goal was to improve the reputation of the PR industry in Romania; where women make up 80% of the profession and to increase the number of PR women in the boardroom. New senior members of the Bucharest-based organisation will have access to the GWPR global network of PR professional women.

Supporting the education of the next generation of PR women

GWPR Romania is being led by Ana-Maria Diceanu (Brain 4 Strategy), Corina Vasile (Raiffeisen Bank) and Cristina Hanganu (Lidl). The founding members are: Lidia Solomon (Honeywell); Dana Oancea (Forum for International Communications), Irina-Ileana Ionescu (Coca-Cola Helenic Company), Ioana Mănoiu (GMP PR), Crenguta Roșu (DC Communications), Cristina Popescu (Danone), Gabriela Lungu (WINGS Creative Leadership Lab), Anca Ungureanu (UniCredit Bank), Irina Roncea (Golin) and Oana Mateescu (Ursus Breweries).

Co-founder Ana-Maria Diceanu announced that a partnership with the prestigious Quadriga University in Berlin had been established, to help support the education of the next generation of PR women.

In addition, Unlock Market Research gave a presentation on the results of a qualitative survey into the effectiveness of the Romanian PR industry. The findings highlighted the fact that the Romanian PR industry provides real innovation to businesses, despite consistently low budgets.

Ana-Maria Diceanu, Co-founder

Ana-Maria Diceanu, Co-founder of GWPR Romania commented “From today we are part of a global community. This will benefit PR women here in Romania by giving us access to greater knowledge, resource and an international network. At the same time it will help us improve the reputation of our industry here in Romania.”

Corina Vasile, Co-founder

“I believe this is a significant opportunity for female PR professionals to educate the market about the value communications brings to a company, and at the same time, encourage access to the profession and resources for younger women at the beginning of their communications career”, added Corina Vasile, Co-founder GWPR Romania.

Also attending the launch of GWPR Romania were Susan Hardwick and Angela Oakes Co-founders and Joint-Presidents of the umbrella organisation GWPR.

Sue Hardwick commented “We are delighted to welcome GWPR Romania to our growing global network of senior women in the PR industry. Romania is no different to other countries around the world in that PR is an industry that is predominantly female; yet the reality is that men occupy most seats at the boardroom table. Our goal is to help, encourage and inspire women to take leadership roles in the PR and communications profession. GWPR is developing a global community of senior PR women made up of networking groups and individuals actively working together to make the changes that are needed to shape the PR industry for the future.”