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Pink Week, Slovenia’s first gay travel concept (established in 2014), offers travel packages to various Slovenian tourist destinations. The annual Pink Week celebration has played a vital role in transforming Slovenia (the only country with ‘love’ in its name) into one of Europe’s leading LGBT+ destinations and has helped put Slovenian LGBT+ tourism offering on the map.

In its 2018 edition, the Pink Week took its guests to Lipica, the oldest European stud farm world-renowned for breeding one of the oldest cultural horse breeds – Lipizzaner, to tastings of divers culinary delights of Slovenia and Ljubljana, and to dinings in secret locations. One of the highlights was the Dragon’s Ball that was held in InterContinental Ljubljana.

From the 20th floor, where its B restaurant and bar is located, InterContinental Ljubljana offered to the attendees of the Dragon’s Ball a beautiful view over the Ljubljana’s Castle which was, for the occasion, lit with pink lights. The Dragon’s Ball started with a gala dinner which was followed by a vivid party. For this special gastronomic occasion, Executive Chef of InterContinental Ljubljana Komnen Bakić together with Slovenian ethnologist Janez Bogataj co-created a special menu ‘Tastes of Lovers’ in order to recapture traditional Ljubljana’s cuisine prepared in a modern way.

Organisers from Imperial Luxury Slovenia, Matej Knific & Mattej Valencic summerized, “We are pleased that together with the joint engagement of all partners, the Slovenian Tourist Board and Ljubljana Tourism, we organised Pink Week for the fifth year. This significantly contributes to the international recognition of Slovenia as a modern and tolerant country, making it one of the most progressive tourism destinations.” As an acknowledgment of the work that Ljubljana Tourism has done in recent years for the LGBT+ tourism, the Imperial Luxury Slovenia awarded Ljubljana Tourism with the Pink Dragon Award.