Radisson Hotel Group presented its new, exclusive brand Radisson Collection at the event organized in Belgrade on 18th October 2018. More than five hundred officials participated in the unique program which presented Radisson Collection hotels from several world destinations through “digital doors” and virtual projections.

 The Radisson Collection Launch Event was designed to celebrate Belgrade and its spirit. In addition to virtual content, the officials enjoyed the setting on the square in front of the hotel, called “Three Faces of Belgrade” which showed the nostalgic, bohemian and urban side of the capital of Serbia. Old-timers and famous red kiosks signs represented the eighties of the last century, plaid tablecloths and cobbled pavilions associated with Skadarlija and bohemian spirit of the city, and graffiti and street art artists displayed the urban side of Belgrade.

Yilmaz Yildirimlar, Area Senior Vice President for Central and Southern Europe, said: “We are proud that Belgrade is now home to one of the first Radisson Collection hotels. it’s one of Europe’s hidden treasures and has exceptional long-term growth potential. Together with our hotel owners, we’re seeing positive development in Belgrade’s travel demand (and in Serbia more broadly). The property’s rebranding is a well-earned salute to the great beauty and unique design of the hotel, as well as desirability of the destination – two of the greatest characteristics of the Radisson Collection brand. ”

The rebrand marks the property’s elevation to Radisson Collection – a new, premium lifestyle collection devoted to the most outstanding properties in the Radisson Hotel Group. Each and every property is truly one-of-a-kind, distilling the best of its location through interior design, exceptional guest amenities and the expertise of its people.

Situated in prestigious locations across the world’s foremost destinations, each Radisson Collection property is designed to support a contemporary way of living. True to this philosophy – and like all members of the new collection – the Radisson Collection, Old Mill Hotel Belgrade delivers a range of exceptional guest experiences across dining, fitness, wellness and sustainability.

“It is a great honor to be part of these one-of-a-kind Radisson Collection properties and to introduce this new brand to the Serbian market. This rebranding represents an important step towards the future development of our hotel and we are committed to maintaining our distinctive character while providing exceptional service and building strong relationships with our guests and partners”, said Gabriela Ditetova, General Manager of Radisson Collection Hotel Old Mill Belgrade.

Located in downtown Belgrade, Radisson Collection, Old Mill Hotel Belgrade is a natural fit for a collection which celebrates individuality. Close to the banks of the Sava River, in the beautifully preserved, 19th Century Old Mill (Serbia’s first steam mill, and a state-protected cultural heritage monument), the hotel is an iconic property with a rich heritage. Still more notable, however, is the hotel’s distinctive design scheme, which reflects and amplifies its unique character. As the city’s first design hotel, its industrial-chic aesthetic – a contemporary interpretation of the property’s commercial past – has seen it awarded numerous international design and hotel awards.