ljubljana
Photo credit: Blaž Pogačnik, Ljubljana Tourism Photo Library

WHO ARE THE CONGRESS GUESTS IN LJUBLJANA?

The survey was carried out in autumn 2018 during five international congresses and it sampled 407 participants (out of total 3,640).

  • Female: 38.5%
  • Male: 61.5%
  • Origin: 60 different countries
  • HIGHLY EDUCATED: 91% possessed an MA or a PhD Degree
  • YOUNGER GENERATION: 64.96% between 20-39 years old
  • ACTIVE: 54% with professional lecture; PASSIVE: 37.1 %; EXHIBITORS: 17.6%
  • SECTOR: 42.2% – public sector; 30.9 % – private sector; 17.7% – students.
  • 87.8% attending a congress in Slovenia for the first time
ljubljana_convention_bureau
Photo credit: Alan Kosmač, Ljubljana Tourism photo library

LOGISTICS AND OVERNIGHT STAY

  • AIRPLANE: 78% travelled to Slovenia by plane
  • SUSTAINABLE MODES OF  TRANSPORT INCREASING: bus and train – from 8.3% in 2017 to 12.4% in 2018
  • STAY: 80.99% – 4-6 nights, of which 29.63% – 4 nights
  • AVERAGE LENGTH OF THE STAY: 5.02 days (3.97 in 2017)
  • HOTELS, GUEST HOUSES, B&B: 64.8%. Hotel occupancy at the time was between 96.8-98.2% in Sep-Oct, and 90.8% in Nov.
  • EXTENSION OF THE STAY: 27.3% for 1 to 2 days
  • INCREASE IN Airbnb and in PRIVATE ROOMS: Airbnb – 18.4 % in 2018 (from 13.3% in 2017); private rooms – 30.7% (from 24.3% in 2017).

KEY MOTIVES FOR COMING TO SLOVENIA

  • ATTENDING INTERNATIONAL CONFERENCE: 54.3% – once to twice a year
  • FACTORS IN DECISION:
    • NETWORKING – average mark 4.47 (on the scale from 1 to 5)
    • EDUCATION AND TRAINING PROGRAMME QUALITY – 4.11
    • DESTINATION’S ACCESSIBILITY is the most important destination motive
    • less important factors THE TIME OF TRAVEL, THE SAFETY of the destination, and THE ADDITIONAL SERVICES AVAILABLE
ljubljana
Photo credit: Mostphotos, Ljubljana Tourism photo library

AVERAGE SPENDING

  • SPENDING: 3.5 times more than leisure travelers*
  • 511 euros/day (494 euros in 2017):
    • 71,62% of the total costs are the costs of the REGISTRATION FEE, OVERNIGHT STAYS, TRANSPORT TO DESTINAION
  • 1,533 euros during a three-day international event (1,482 in 2017)

 

* Based on data from the survey carried out by Ninamedia in 2018, the comparative expenditure of leisure tourists, with included accommodation and transportation to the destination, is EUR 144/day.

THE PERCEPTION OF LJUBLJANA

  • 99%would return to Ljubljana and are interested in the events in the region
  • MOST POSITIVELY EVALUATED ELEMENTS (on a scale from 1 to 5, the latter being the highest mark):
    • SENSE OF SAFETY: 4.73
    • CONGRESS STAFF: 4.63
    • CLEANLINESS AND TIDINESS: 4.61
    • KINDNESS AND HOSPITALITY OF THE LOCAL RESIDENTS: 4.58
    • a somewhat lower mark, yet still higher than average:
      • THE QUALITY OF ACCOMMODATION: 4.28
      • THE CONGRESS VENUE: 4.27
      • ACCESSIBILITY OF THE DESTINATION: 4.21
      • THE LOCAL CUISINE: 4.24
      • THE VALUE FOR MONEY: 4.21
ljubljana
Photo credit: J.Kotar, Ljubljana Tourism photo library

OVERALL:

During a three-day international event in Ljubljana, congress delegates spend €1,533

on average

The average daily expenditure of congress delegates is €511 (three-day congress), which is

3.5 times the expenditure of leisure tourists *

Participants spent on average €97.00/day on accommodation
Participants spent on average €37.33/day on food and drinks
Participants spent €24.00/day on personal consumption

Participants spent on average €21.33/day on entertainment

Participants spent on average €30.00/day on trips

Participants spent on average €16.33/day on culture

Participants spent on average €15.67/day on transport

Congress delegates to Ljubljana spend less than the average of their spending at other destinations in the following segments:

Culture: the consumption in Ljubljana is €49.00, the average is €92.27

Transportation at the destination: consumption in Ljubljana is €47.00, and on average it is €83.36

Entertainment: consumption in Ljubljana is €64.00, and on average it is €103.64

Trips: the consumption in Ljubljana is €90.00, and on average it is €106.96

Personal expenditure: the consumption in Ljubljana is €72.00, and in average it is €103.07

***Based on data from the survey carried out by Ninamedia in 2018, the comparative expenditure of leisure tourists, with included accommodation and transportation to the destination, is EUR 144/day.