The only world’s annual statistical report on international meetings in the congress sector, the ICCA Statistics Report, has recently shared its findings for 2018. Slovenia’s capital Ljubljana had a record year with 59 events (twelve more than in 2017). This ranked Ljubljana to the 24th place in Europe and the 41st in the world (it was on the 45th place in 2017).
Milano (61 events) and Munich (67) have, for example, ranked just a bit above Ljubljana, while such eminent destinations as Krakow (53) and Glasgow (52 events) were found behind Slovenia’s capital. The country of Slovenia with 85 events ranked 21st in the European scale, and 41st in the world. Just in front of it were Peru (87), South Africa (100) and Croatia (108), and it was followed by Russia (83), United Arab Emirates (78) and Romania (74).
The results show that the congress activity in Ljubljana, in the course of marketing and other support by stakeholders, is developing in the right direction. This year, however, announces a new investment cycle in the capital, especially in the hotel sector. The construction of three new hotels and the renovation of some existing ones. This will all increase the offer of hotel rooms in Ljubljana by more than five hundred in the next three years, while in five years the number of rooms is expected to increase to about 4100, what makes for almost a half more than the current number of rooms.
By the spring of 2021, a new passenger terminal at the Brnik airport will be opened, and all these investments will surely contribute to the realization of the key strategic goals of Ljubljana tourism, including the congress one: extending the stay of guests, increasing their consumption and de-seasonalisation.
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