Miro_Antic

Ready to jump in bed with the storytellers of Crossover 2019?

…to listen to bedtime stories, of course.

Just like bedtime stories that we used to listen to as children, every event creates and shares its own story. A well-told story is an event where the narrator and the listener meet, where the participant and the speaker form a personal bond. Before you come to the hottest conference of the summer, we wanted you to meet our storytellers, to make the storytelling experience even stronger and more engaging.

LET'S TALK FUTURE

Q: How are we going to organize events in the future?

By rethinking and reimagining our experience design approach. By designing an experience based on an innovative and immersive concept aimed at learning and networking through a data-based strategic approach to event planning.

Q: Is there something you would like to change in the world of events?

Change is constant. Just like the world around us, the event industry keeps changing and moving forward. A positive trend is that companies are increasingly focused on directing their marketing budgets towards events and experiential marketing.

Q: What do you love about your job the most?

The mix of creativity and exploration. Being in the event industry means constantly exploring new ways of implementing ideas, keeping abreast of the latest trends or even setting a new trend, which requires imaginativeness, versatility, and initiative. With a good team of creative alchemists, live marketing thus acquires a new dimension. As well as meeting great people and exploring amazing places.

Q: In your opinion, what is live marketing’s best advantage?

Today, everything is about the experience. In marketing, live communications and events are the best generators of great experiences.

“Being in the event industry means constantly exploring new ways of implementing ideas.”

Miro_Antic

CROSSOVER CONFERENCE

Q: What are you bringing to Conventa Crossover?

The idea of how important it is to design experience as a key factor in the event industry, as well as our XD (experience design) approach ‘From Storytelling to Storyliving’.

Q: What do you expect from Crossover in Ljubljana?

Great energy and exchange of knowledge and experience among the best experts in the event industry gathered in one place.

Q: Why should an attendee not miss your session?

We will share our story and experience of how we have grown from an independent local agency into an internationally recognizable company in the area of event design and production, with clients from Singapore, Russia and the Middle East to Western Europe.

Q: Hashtag suggestion for the 2019 edition?

Something simple and recognizable – #crosscon2019, #CCX19 #ExperienceConventa

About Miro

Co-founder and Chief Experience Officer at M2Communications, one of the leading experiential marketing and event production agencies in the region. Since 2008 he has established several marketing and content creation companies. He is an expert in the launching of premium brands and their positioning in highly competitive environments and global market as well as creator of multimedia projects and spectacular events. Miro is also the founder of NEO – New Entertainment Office, film production and creative entertainment content production company. He is a member of the Advisory Board of Austrian HR company P & P Executive Search and eminent business associations, Serbian Association of Managers (SAM) and AmCham. He supports talents in sport, arts and design.