Thailand hosted 193 ICCA-endorsed international events in 2018
Thailand Convention and Exhibition Bureau (TCEB) is joining forces with Chiang Mai province and its private sector to showcase ‘MICE Events in the Rain’, promoting the city’s array of creative ideas, unique cultural asset, and modern facilities during Thailand’s annual rainy season.
Thailand hosted 193 ICCA-endorsed international events in 2018. These included 25 events held in Chiang Mai, or a 12.95% share, placing Chiang Mai on the second place after Bangkok with the highest number of ICCA-endorsed events. In addition, Chiang Mai’s ICCA 2018 Ranking climbed to 25th place in Asia from 27th in 2017, and 110th in the world from 130th. Moreover, Chiang Mai is the 7th top city in ASEAN with the highest number of conventions in 2018.
Three of the 10 TCEB-supported bid wins, during the first half of the 2019 fiscal year, has confirmed for Chiang Mai as the host city. These include the Routes Asia 2020 for 1,000 international and 500 local delegates; the Association for Women’s Rights in Development Forum 2020 for 2000 international and 200 local delegates; and the 14th Meeting of Asian Society of Cardiothoracic Anesthesia (ASCA 2021), for 400 international and 600 local delegates.
In 2018, Chiang Mai recorded 2.6 million visitors, including 2 million from China, thanks to more than 200 direct domestic and regional flights operated by 26 airlines bringing on average 40,000 visitors per day to the city, according to Mr. Komson Suwanampa, Vice Governor of Chiang Mai.
“As well as the strength in terms of transportation; complete with air, rail and road networks, Chiang Mai has a number of state-of-the-art venues including the CMECC which can handle over 10,000 convention delegates. There are also several five-star hotels with enough number of rooms to accommodate MICE travellers year-round, especially during the “Green Season,” Mr. Komson said. “MICE development forms part of Chiang Mai’s overall tourism strategy which requires collaboration from all stakeholders in the public and private sectors to stimulate travel.”
Mrs. La-iad Bungsrithong, President of the Thai Hotels Association (Northern Chapter), added “Chiang Mai is home to several of TCEB-endorsed Thailand MICE Venue Standard (TVMS), including 57 meeting rooms of 16 venues, one special venue and one exhibition hall. In addition, the city offers a wide range of venues, ranging from hotels and meetings complete with modern facilities to creative venues and a diverse range of activities and attractions that can redefine business experience, pre- and post-events.”
Going forward, TCEB will continue to partner and collaborate with Chiang Mai Province under the “Thailand 7 MICE Magnificent Themes” project to develop more new MICE routes to give local partners unique selling points that appeal to international MICE travellers. Meanwhile, the Lanna Expo 2019, currently taking place at the CMECC, from 28 June to 7 July, is further strengthening the city’s position as a platform to promote local arts, crafts while adding an important revenue stream to the northern region’s economy.