UNICEO® today announced that its 2020 European Congress will take place in Athens on 4 to 6 November. Members of the association from about 30 countries will come together at the Hotel Grande Bretagne and focus on the theme of the congress, “Leading Events to the Future: Innovation, the new paradigm of performance “. The congress aims to strengthen the positioning of UNICEO® members as key players in the communication strategy and business development of their companies.
During the event, UNICEO® members and their peers will have the opportunity to bring their voice and unite their talents to solve the corporate communication challenges and to demonstrate the key role of Live communication and corporate events in this context.
Conferences and activities will specifically study the role of technological innovations (digital, AI, robotics, etc.), their importance in delivering an authentic experience to participants, the place of events within companies’ ecosystems (CSR) and how to demonstrate effective performance.