Korea welcomed 3,500 international employees of Shanghai-based multinational retail company WEINA Cosmetics Co. this month for corporate events and travel. The arrivals follow a successful bid to host the global group’s overseas incentive trip by the Korea MICE Bureau (KMB) division of the Korea Tourism Organization.
WEINA Cosmetics Co. is a Shanghai-based cosmetics company established in 2003 currently operating 11 branches throughout China, including Xi’an of Shaanxi Province and Qingdao of Shandong Province. The group’s employees arrived in Korea three groups between the 12th and 19th of this month.
The celebration kicked off with a special Welcome Ceremony at Gangneung Curling Center on December 17th. Participants enjoyed a range of Korean-themed cultural entertainment courtesy of the KMB, including performances by Gukak (Korean traditional music) B-boy group S-Flava and a musical gala show. The group also enjoyed an exclusive K-POP performance at Yongpyong Resort in Pyeongchang, featuring Hallyu star, Min Kyung-hoon.
Staying at a resort-style accommodation in Gangwon Province, employees visited popular attractions in Seoul and Gangwon Province over the 6-day trip, including Jade Garden Natural Arboretum in Chuncheon, Ohjukheon, Gangneung Coffee Street, and Gangneung Curling Center, where the Welcome Ceremony will be held.
KMB has been pushing to recover the Chinese incentive market this past year, promoting new, Hallyu-related contents as part of its program. The efforts have proved successful, with official figures for the number of Chinese incentive travelers to Korea in 2019 as of November estimated at 99,857, indicating an increase of 200% over that time last year.