MCB Chief Executive Julia Swanson said the arrival of these incentive groups is encouraging for the Victorian visitor economy following the unprecedented bushfire season across Australia.
“As a part of Visit Victoria, we are working as one team together with our industry partners, Business Events Victoria and Business Events Australia, to reassure our business event clients and delegates that most parts of Victoria are not affected by the bushfires.”
There are many regions within Victoria that remain unaffected and will continue to offer visitors incredible tourism experiences including Ballarat, Bendigo, the Great Ocean Road, Phillip Island, the Mornington Peninsula, Yarra Valley, Dandenong Ranges, the Grampians, Daylesford, Geelong and the Bellarine Peninsula, the Murray region and West and South Gippsland, including Wilsons Promontory. For Victorian regional tourism suppliers and local businesses, business events provide a substantial economic contribution enhancing local communities.