Other chapters focus on key topics such as MICE destination marketing, education, sustainability, ethics, and technology for business events. This new third edition of Business Events has been extensively updated to reflect recent developments in business events, including:
- A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector.
- New ‘It’s my job’ testimonials offering practical insights from young people currently employed in business events.
- New international case studies illustrating exemplary examples of successful business events from throughout the world, including emerging destinations such as China, South America, and the Middle East.
Business Events is essential reading for all students of events, tourism, and hospitality management. It is also a valuable resource for anyone entering employment in the business events sector for the first time, or for experienced MICE professionals who wish to update their knowledge of current trends in this industry.
Find more details about the book here: https://www.routledge.com/p/book/9781003509615
