Photo Credit: The Globe and Mail

Unprecedented is a word that’s overused these days, but it is indeed the best phrase to describe the devastating effects COVID-19 has had and will continue to have on our business events industry. As fellow leaders in Canada’s business events sector, we are keenly aware of the difficult challenges we are all facing in our businesses and in our community and can only say how much we appreciate all you are doing to keep people employed and help drive our economy; it has always mattered—now more than ever.

With the current circumstances in front of us, the organizations listed below are being asked by Federal and Provincial governments to provide data on the economic impact that the COVID-19 pandemic has had, and will continue to have, on tourism, hospitality, and the business events industry across Canada. Events that are now postponed or cancelled represent lost business, lost opportunity, lost jobs, taxes and other activities that stimulate economic development. Understanding their economic impact is critical as we work with others to support the sector during this time of crisis.

A few weeks ago, Destination Canada Business Events announced it is collecting data and intelligence from the entire Canadian business events community on the economic impact COVID-19. We are working together to leverage their data collection system to create a national situational analysis of the economic impact COVID-19 has had on our industry.

We are reaching out to you today to request you participate in this critical research initiative by supplying the details of postponed or cancelled events and their impact on your business. No matter where your business falls within the business events supply chain (event organizer, hotel, convention centre, DMC, A/V, decor, food & beverage venue, meeting venue, transportation, etc.) it is important that you contribute to this national study.


By contributing your data we will be better able to understand the economic impact of COVID-19 to the entire Canadian business events community. In return for your input, we will share the national situational analysis with you weekly to help inform your own recovery plans.