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MyCEB continues to enrich the business events industry

May 6, 2020

Welcoming the new IAPCO webEDGE platform

Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture (MOTAC) Malaysia continues to boost the nation’s business events industry by bringing in the outstanding online education platform by the International Association of Professional Congress Organisers (IAPCO) through a fruitful partnership with Kuala Lumpur Convention Centre

For the first time, Malaysia welcomes the new IAPCO webEDGE platform, allowing meeting professionals from any discipline to access a fully immersive 14-course congress project management package. All content is delivered by meetings industry experts using real-life case studies which will be readily accessible anytime, anywhere.

Dato Sri’ Abdul Khani

Chief Executive Officer of MyCEB

“While business tourism, like most economic sectors, have slowed due to the pandemic, it is also a time for everyone to take a step back and not only plan for the future, but include learning and development as part of the process for a bigger and better comeback. We believe this will elevate the professionalism of PCOs and the supply chains in Malaysia for the business events industry,” said Dato Sri’ Abdul Khani, Chief Executive Officer of MyCEB.

He also continued, “When we had the discussion with IAPCO and Kuala Lumpur Convention Centre on webEDGE platform, we were very much sold to the idea as learning and development never stop. In an industry that is primarily about international business, it is, therefore, crucial to continuously speak on a global level. This is where we see webEDGE playing its role. I would like to express my utmost gratitude to our global partner IAPCO, and Kuala Lumpur Convention Centre for hosting all grounds and logistics as well as being the venue host for The EDGE Seminar in 2021. I believe it is a session of great impact to businesses and I look forward to the fruitful outcome of webEDGE,” mentioned the CEO.

MyCEB’s support comes in various aspects, from expertise to monetary means. Dato’ Sri Abdul Khani said that MyCEB and partners will be rolling out a communications campaign to promote webEDGE. He enthused, “It is learning at your own time, that is the advantage of digital training, hence we are highly communicating through our websites and social media channels. MyCEB is mobilizing our database to let industry players know the opportunities. The sessions that participants take part in are not a touch-and-go process as they can earn their completion certification and a social media badge”.

A learning platform, webEDGE is slated to provide immensely valuable insights of the industry to business event players including Professional Conference Organisers, Meeting Planners, Associations, Venues and others. These insights refer to a wide range of topics such as Budgets, Cultural Intelligence, Negotiations, Risk & Crisis Management and many more. The modules will be presented by 24 meeting industry experts from IAPCO accredited member companies and are approved by the Events Industry Council for a total of 15.25 CMP clock hours.