Ever since the coronavirus crisis started, Toleranca Marketing has been carefully analysing the situation on the global meetings market. According to the CEO, Gorazd Čad, the current situation is the perfect opportunity to turn marketing and sales upside down. The agency has condensed the results of extensive market research and years of experience into a useful guide with marketing strategies for overcoming and exiting the coronavirus crisis. The guide became the foundation for their interactive webinar, which they have been carrying out for the past two months.

Stunned by the high demand in the webinar, Gorazd Čad told us: “The near, let alone distant future of the global meetings industry has become highly unpredictable. It seems that everyone now shares a similar mindset; we need to re-think everything and implement new communication, technology or sales solutions. The positive response to our webinar proves that meeting planners are agile and ready for change.”

Toleranca Marketing’s webinar has been carried out for 15 clients and the agency is now planning two more for the Russian market. The webinars are a clear indication of how important it is to share ideas and knowledge, especially now when the world has become digital overnight.

Gorazd Čad added: “Savings from communication budget cuts are short-lived and the negative consequences of not communicating with clients substantial.”

Toleranca Marketing is still open for on-demand webinars for your company or destination.

Click the button below to order yours.

The foundation for the webinar is the MARKETING STRATEGIES GUIDE with useful tips and practical examples for overcoming and exiting the coronavirus crisis, published in June 2020. The document was mainly prepared for:

– CEO’s and Heads of Communication in Convention Bureaus
– CEO’s and Heads of Marketing in event venues
– Decision-makers in the meetings industry, who work in marketing and sales
– Everyone interested in the meetings industry

For downloading the marketing strategies guide, leave your email in the form below and you will be provided access.

The MARKETING STRATEGIES GUIDE 2.0 is already being prepared, tackling event organisation after the coronavirus crisis. It will come out in printed and digital form at the 5th Conventa Crossover, taking place from 27 to 28 August 2020 in Ljubljana, Slovenia.