More than 3,600 events in 2019 in the city and state of Salzburg
With more than 230,000 event participants, Salzburg was once again in second place behind Vienna in the Austrian state rankings. Over 400,000 overnight stays were recorded in the city and state of Salzburg from congresses, business conferences, and seminars.
Following the relaxation of restrictions in the last few weeks, the meeting industry is preparing for the “new normal”. This means that the first live events and hybrid events will take place in Salzburg since the COVID-19 crisis. It is interesting to see the sort of structural trends emerging from previous years.
Large rise in overnight stays
Out of the 3,607 conferences held in Salzburg in 2019, almost 60% were from the economic and political sector, followed by human medicine, and technology with 12% each.
With 400,071 registered overnight stays from congresses, business conferences and seminars, Salzburg recorded an increase of 12.4% compared to last year.