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Sofia, Bulgaria

HIDDEN CHARM

COMPARISON WITH THE REGION

Sofia is a typical transition convention destination, which needs some more quality of services and a connection of the meetings industry with creative industries. As a destination to discover Bulgaria Sofia has a lot to offer, yet it will have to internationalize its meetings industry and strengthen marketing. The biggest opportunity is in the added value of the destination unknown to the rest of congress Europe. Sofia needs to get rid of the image of a cheap congress destination of lesser quality and become an internationally recognized congress brand. Sofia is a congress sleeping beauty caught between east and west.

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MTLG INDEX / 2020 EDITION

DESTINATION CAPACITY

  • The number of 4* and 5* category hotel rooms: 5,500
  • The number of 4* and 5* category hotels: 100
  • Banquet hall maximum capacity: 1,500
  • The largest hall in the city (in m2): 9000 m2
  • Destination population: 1,260,120
  • Maximum hall capacity in theatre style: 3,380
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DESTINATION INDICATORS 2020

ICCA Index – worldwide ranking – numbers of meetings3,92
ACI Airport Connectivity Index3,71
Numbeo Quality of Life Index2,47
Numbeo Safety Index3,18
Index Banquet/Theatre225,33
Index Hotel Rooms/Theatre61,45

MTLG CATEGORY

XL MEETING DESTINATION

Destinations that can host more than 2000 attendees.

OVERALL PERFORMANCE

SOFIA INDIVIDUAL GRADES 2020 
Natural and cultural factors:4.61
General and transport infrastructure:4.65
Tourist infrastructure:4.82
Meeting infrastructure:4.77
Subjective grade:4.73
Marketing Buzz:4.10
ICCA index:3.92
Numbeo quality of life Index:2.47
Numbeo Safety Index:3.18
ACI Airport Connectivity Index3.71
DESTINATION MARK:4.10

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SOURCEKONGRES MAGAZINE
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A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.