“Safe MICE venue” certification programme
Recent months transformed the state of business meetings worldwide. There are ongoing efforts dedicated to analysing operations in the new reality. Launched by Polish Tourism Organisation as its latest project intended to support the meetings industry, a new self-certification programme available at bezpiecznyobiekt.pot.gov.pl is aimed at conference and congress venues operating in Poland.
By listing available self-certified venues and offering an opportunity to use a relevant visual symbol it will not only be an effective marketing tool, but also a method of building trust among event planners and organisers. According to the most recent study conducted by Idea Profit in cooperation with trade partners, Polish organisers are indeed highly interested in returning to work on real-time events and have high hopes of venues being available for them.
To meet the discussed needs, the “Hygienically safe venue” programme has been opened for accommodation establishments in early June; up to now, more than 1,300 venues have registered. In mid-September Polish Tourism Organisation and Poland Convention Bureau operating within its structures launched the “Safe MICE venue” programme intended to provide business travellers, meetings and events customers and professional congress organisers with access to information about venues capable of delivering services in accordance with regulations of Chief Sanitary Inspectorate and Ministry of Development.
Greater emphasis is now placed on hybrid events and smaller domestic events with more stringent requirements related to hygiene standards and social distancing. It is essential to build the trust of your clients and provide them with a sense of security and comfort. First business inquiries will be addressed to these venues, whose image guarantees a professional welcome received by event participants and safety concerns reduced to a minimum.
The new programme is aimed at all businesses whose scope of activity is connected with staging trade shows, exhibitions and congresses in Poland. Its assumptions were consulted with the industry’s practical experts, members of the Polish Conference and Congress Association, and representatives of Poland’s destination marketing organisations.
The official launch of the “Safe MICE venue” programme took place at this year’s edition of Meeting Week Poland on 16 September.