Open to UFI members and non-members alike, the UFI Marketing Award rewards the best marketing initiatives undertaken by exhibition professionals. This year, the award honours event professionals in the exhibition industry who have successfully implemented multichannel marketing campaigns allowing them to communicate seamlessly with consumers across multiple touchpoints, both online and offline.
Hannover Fairs México entered into the competition with a multi-channel marketing strategy that kicked off an Industrial Transformation in Mexico. They managed to create a community to a tell a story of innovation and technology across as many as five generations by adjusting their strategies and marketing mixes according to the niche markets of these generations, focusing on communication preferences.