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Photo: Zoom

A NEW WAY FOR MEETING PLANNERS TO MONETIZE EVENTS

OnZoom, a new service launched by the most popular online video-conferencing provider Zoom, will allow meeting planners to charge a registration fee for their events. The service is said to become available worldwide in 2021, while the public beta version of the software is starting to circulate the US market.

“We were humbled and inspired by all of the amazing ways the world adapted to a literal shutdown of in-person events amid COVID-19. When business owners, entrepreneurs, and organizations of all sizes had to find some way – any way – to stay the course and continue providing services to their customers, many turned to Zoom. OnZoom simplifies that experience.” says Aleks Swerdlow, Product Manager at Zoom Video Communications Inc.

Attendees will now be able to browse Zoom’s directory of public online events and purchase tickets online. Their event directory will become a marketplace for online experiences, providing meeting planners additional exposure on the platform.

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OnZoom Marketplace

The company said separately it would begin allowing developers of third-party apps for collaboration and productivity to integrate into Zoom under an initiative called Zapps. In response to security concerns raised over Zoom in recent months, the company also said it would begin a test rollout of end-to-end encryption.

Zoom has seen a 650% surge in its share price this year and reached more than 300 million daily call participants, making the company a serious competitor to the likes of Google and Microsoft.