Dubai has launched a unique new programme that enables overseas remote working professionals to live in Dubai while continuing to serve their employers in their home country.
The move offers remote workers – and their families – the opportunity to relocate, on an annual basis, to one of the world’s leading tourism and business destinations. Remote workers can take advantage of the emirate’s strong digital infrastructure, robust connectivity, safe and high-quality lifestyle, global networking opportunities and zero income tax for individuals.
Dubai, and the UAE, have been recognised for setting a global model for dealing with the COVID-19 pandemic. The World Travel & Tourism Council (WTTC) awarded Dubai the Safe Travels Stamp in acknowledgement of its efforts to ensure the highest standards of hygiene and COVID-19 precautionary measures. The emirate also introduced the ‘Dubai Assured’ stamp to certify that establishments have implemented all public health protocols for the prevention and management of COVID-19. Furthermore, Dubai has an exceptional digital infrastructure, validated by its No. 1 global ranking in e-infrastructure in the latest Digital Quality of Life (DQL) survey. The new programme also provides an enhanced value proposition for start-ups, entrepreneurs and SMEs.
LIVE YOUR STORY CAMPAIGN
With the return of tourists to Dubai and the staggered re-opening of international markets, the Department of Tourism and Commerce Marketing (Dubai Tourism) is ramping up its marketing efforts worldwide through a brand new global campaign, ‘Live Your Story’ designed to highlight the unique ways in which travellers can create their own special holiday experiences across the city.
The ‘Live Your Story’ campaign was launched as a digital activation on Emirates’ popular inflight entertainment system and will be gradually rolled out this month in 20 languages and via multiple platforms in key source markets that have reopened amid the pandemic. The campaign encourages visitors to enjoy much more than the world-famous landmarks and attractions that are synonymous with Dubai’s tourism offering. It underscores the many exciting choices that await travellers and invites them to customise exceptional and ‘Only in Dubai’ experiences to suit their tastes, as well as bond with and benefit from the diversity of cultures that are intrinsic to the social fabric of this global metropolis.
The integrated Dubai brand activation gives a glimpse of the multitude of offerings that await visitors to the city, spanning many leisure touchpoints from heritage to entertainment, outdoor adventures to beach activities, from gastronomy to family-oriented experiences, shopping to luxury. The ‘Live Your Story’ tagline will serve as the new foundation for a refreshingly new customer-focused approach that Dubai Tourism will adopt for all future marketing efforts. The tagline is based on a three-component concept – Live refers to an intense experience, one that cannot be narrated or written but has to be lived or experienced; Your, which gives a tourist an opportunity to engage in a direct or personal narrative and Story, which adds an element of curiosity and mystery to the visitor-generated tourism experience.
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