The Malaysian government has given a leeway to allow programmes in the form of meetings, initiatives, conferences and exhibitions (MICE) or Business Events with visitors limited to 50 per cent of the area of the premises or the number of actual visitors, effective 19 December 2020.
the Bureau will continuously play its role in positioning Malaysia as Asia’s Business Events Hub under the circumstances of the new norm
The ‘Meet in Malaysia’ Campaign encompasses two simultaneous initiatives entitled ‘Let’s Meet Tomorrow’ and ‘Let’s Meet Locally’ programmes. While the tasks to woo international audiences are taken care of by the ‘Let’s Meet Tomorrow’ programme, the ‘Let’s Meet Locally’ programme covers the local market. With the objectives of encouraging corporates to hold their events and meetings in the country, the programme is applicable to a minimum group size of 30 and 50 delegates per conference. Support from the Bureau and partners can come in the form of subsidies or services.
Apart from the ‘Meet in Malaysia’ Campaign, Dato’ Sri Khani also mentioned that MyCEB will be launching its own 10 Years Strategic Marketing Plan from the year 2021 until the year 2030 which comprises 3 strategic axes to expand performance namely optimisation, foresight and competitiveness. This marketing campaign will be used in implementing, planning, and monitoring all its campaigns. In line with MOTAC’s Tourism Strategic Plan, the Strategic Marketing Plan proposes to effectively showcase Malaysia’s strengths and opportunities through intensive communications and PR strategy as well as robust marketing strategies in order to share and engage global meeting planners.
Moving forward, MyCEB is already on its feet by coming up with a proposal for reopening of borders for Business Events by opening international borders to neighbouring countries for Business Events delegation involving Singapore with Desaru Johor; Thailand with Langkawi, and Brunei with Sabah and Sarawak which can encourage and revitalise the Business Events industry and the national economy. The opening of borders must comply with strict SOPs to make Malaysia a safe destination for regional Business Events activities.