New leadership under Skift has been announced for building the next phase of EventMB, intensely focused on deciphering and defining the future of events that emerges in incoming months and years from the collision of virtual and face-to-face.
The year 2020 was defined by monumental digital disruption for the events sector and coming into 2021, the changes are accelerating. Skift acquired EventMB, the essential media intelligence resource for event professionals and organizers, in the fall of 2019 with an intent to go deeper into their coverage for the meetings and events industry and scale up the business as part of Skift.
When the pandemic hit and the events industry was shut, EventMB quickly pivoted to cover the birth of an entirely new virtual events industry, through stories on the site AND through its hugely popular monthly virtual events, all of which made sure EventMB actually had a blockbuster year — it exceeded pre-Covid revenue targets by 50 per cent! — when the events sector, the overall travel industry, and Skift itself had big drops in revenues.
First up, Miguel Neves is coming on board as EventMB’s new Editor-in-Chief. His experience at IMEX, Synaxis, and other organizations through to becoming an expert at digital event tech and strategy has made him a known thought leader in the space, and a sought-after speaker. He lives and breathes the event tech sector and is deeply engaged in the global online community event professionals.
As he describes himself, he is a “curious creator and caring curator of computerized content and a conscious connector of charismatic characters.” As EIC of EventMB, he is uniquely poised to help connect and empower the events professional.
On the business side, Skift is bringing on Angie Kimmel to lead global sales and business development efforts in this new hybrid world, as EventMB’s new Director of Sales.
Angie has been connecting her travel industry customers with meeting and event planners for over 20 years, at organizations such as Northstar Travel and MPI, and has consistently been the top revenue and business development executive wherever she has worked. Often referred to as the “life of the party,” this die-hard social butterfly makes fast friends with everyone she meets, as she describes herself. Wife and a mother of two, she resides in St. Louis, her hometown, where she loves cheering on her beloved Cardinals.
