Home NEWS Portonovi – brand ambassador and dedicated partner of Montenegro

Portonovi – brand ambassador and dedicated partner of Montenegro

Feb 4, 2021

portonovi_montenegro — Photo Credit: Azmont Investments

Azmont Investments came to Montenegro in 2012, and ever since showed strong dedication and enthusiasm in the continuous development of Montenegro as an attractive and high-end tourist destination; and as such always was committed to bringing best in class experiences and approaches to business through Portonovi project.

While bringing to life Portonovi, unique project for the whole Mediterranean, as one of the biggest international investors in the region, they always aimed to engage as much as possible of local resources – local construction companies and local employees, thus transferring all latest international technologies, knowledge and know-how into local community.

To ensure they bring the best in class, Azmont Investments have invested 3 times more than originally contracted and planned – namely, the Lease Agreement Commitments impose EUR 52,000,000 investment within 4 years and EUR 258,000,000 invested within 8 years. Up to date, they have invested EUR 737.4 million including VAT while the projected total investment for phase one is EUR 828 million. Keeping in mind their ambition to use as many Montenegrin companies as possible, in total EUR 464 million was contracted and paid to Montenegrin registered companies through direct contracts with Azmont Investments or through their main contractor, the well-known Italian company Impressa Pizzarotti.

To bring to life Portonovi, on the ground of well-known military base Kumbor, prior to any construction, they have used significant resources into ground improvement works, while following strict environmental rules and regulations – demolished and removed more than 90 old objects found on site, 10 tons of NUS from the land and the sea have been cleaned.

As a socially responsible company whose major priority is long-term development of Montenegro, we have been dedicated and will continue to invest our resources into human and touristic potential of Boka Bay and Herceg Novi by providing education and employment opportunities to the local community, the business opportunities to the foreign investors, and elite tourism offer to visitors from abroad. From the start of our operations in Montenegro, through various CSR projects and programs, we have invested total EUR 3,9 million so far. We are especially proud on the International Hospitality and Management studies that have been implemented through the license of French School Vatel on UDG. On top of the financial support for buying franchise from VATEL that will serve to the International Hospitality Studies operations on UDG for years, we have been supporting numerous young people form Boka Bay that have been interested in hospitality.

Portonovi is operational since August 2019, with offers centred around world-class restaurants, GYM facilities, Portonovi Beach Club by Monument, shops, gardens and the world class Portonovi marina. Two beautiful parks have been created, along with many more landscaping areas available to all Portonovi guests and visitors. Europe’s first One&Only resort and Chenot Espace Wellness Centre are set to open in spring 2021. This will be the final jewel in the crown, which will attract world’s wealthiest and highest-level international community, and position Montenegro right at the very top of the luxury tourism offering.

Portonovi continues to be one of the biggest brand ambassadors of Montenegro, while promoting countries best values to the world. All the events we organized so far across the world in places such as London, Moscow, Dubai, Abu Dhabi, Baku, Monaco, Nice, Istanbul and others were only the beginning, as now we will open the door for those guests to come to Portonovi and Montenegro, and fully enjoy and embrace country’s beauty, people, culture and way of life.