Thailand Convention and Exhibition Bureau (TCEB) has launched the “MICE WINNOVATION” project to promote the utilization of innovation and technology in organizing MICE events for the new normal.

Presiding over the event, President of TCEB Mr. Chiruit Isarangkun Na Ayuthaya stated that TCEB has focused on technology and innovation development for the MICE industry, as TCEB has been running many projects and business matching seminars to raise the competitiveness of Thai MICE.

However, MICE entrepreneurs reflected they have been facing a lack of support factors to help them grow in the industry. To address such pain points, TCEB has launched “MICE Winnovation” to provide all-around support for MICE entrepreneurs. The “MICE Winnovation” will help develop factors including an online catalogue offering tech providers for MICE activities, an online market to showcase products and services, a platform to exchange experience between entrepreneurs and financial support from TCEB.

Mr. Chiruit added that TCEB strongly hopes that the project will strengthen Thai MICE entrepreneurs and tech entrepreneurs to be able not only to strengthen the Thai economy but also benefit the global community.