An evolution of its original industry benchmarking reports, the latest offering in the mia’s expanding support package for venues will enable organisations to receive real-time insights into their market position and establish how they compare to the national, regional or local competitor sets they wish to target.
Available exclusively and free of charge to groups and venues holding AIM Secure accreditation, the sophisticated system, commissioned by the mia and developed by Infonote Datasystems Ltd, will leverage data from customer feedback to produce live ‘net promoter scores’, enabling venues to evaluate customer satisfaction levels and subsequently facilitate business improvement.
The sophisticated and secure system will serve venues as a multi-functional platform, also enabling them to provide any necessary legal documentation and certification directly to risk-averse event buyers.
Working in partnership with leading online booking platforms, plans to provide further integrations on the platform are already well underway to support the management and development of venue bookings.
To find out more and set-up your venue on the miaTouchstone platform, visit: www.mia-uk.org/miaTouchstone.