Despite the pandemic, MCB’s work in international markets has continued to secure high yield events for city out to 2028. These events deliver significant direct revenue to the Victorian business events supply chain and reinforce Melbourne’s international profile as a global events city.
This investment will also boost MCB’s presence in the national business event space and allows for a greater focus targeting short lead-time business events. The National Business Events Program, a new funding initiative announced last month, will continue to provide eligible business event organisers cash grants to offset costs for hosting business events in Greater Melbourne, driving business to the supply chain when it’s most needed.
As Victoria’s lead agency in acquiring and delivering business events, MCB is currently managing of $547 million worth of bids that have the potential to contribute 254,000 room nights for the hotel and accommodation sector. This is a very healthy pipeline of potential events for Melbourne.