Entries for the creative competition can be submitted in the main segments ‘Event’, ‘Architecture’ and ‘Fresh’. The categories in the ‘Event’ segment are ‘Best Brand Activation’, ‘Best Live PR’, ‘Best Motivational/Best Employee Event’, ‘Best Corporate Event’, ‘Best Conference’, ‘Best Digital’, ‘Best Execution’ and ‘Best Formats’. The category ‘Best Cancelled Project’ was created in the wake of the pandemic.
The ‘Architecture’ segment includes the categories ‘Best Stand’, ‘Best Brand Architecture’, ‘Best Thematic Exhibition’, ‘Best Store Concept’, ‘Best Digital’, ‘Best Execution’, ‘Best Formats’ and likewise the new ‘Best Cancelled Project’. In the ‘Best Stand’ segment, participants can enter their projects in the formats ‘S’, ‘M’ and ‘L’ based on the project size.
Entries for BrandEx 2022 are now being accepted. A discounted early-bird rate applies to entries submitted by 31 August 2021. The deadline for entry submission is 30 September 2021. The entries must be submitted in English and include all required components. The meetings of the international, interdisciplinary jury are scheduled for mid-November.
The BrandEx award is part of the International Festival of Brand Experience.
