MEET THE ROCKSTARS OF CONVENTA CROSSOVER 2021
Every year, Conventa Crossover invites world-renowned meeting planners, marketers, entrepreneurs, and creatives to share their knowledge in Ljubljana, Slovenia. This year won’t be any different – inspiring individuals who have helped co-create and transform the meetings industry will come together from 26 to 27 August 2021. At the same time, we will be opening the stage to a new generation of young and talented meeting planners and marketers. You will learn from keynote speakers who have successfully transformed their events and are recognized as the pioneers of our new reality.
Joining the 6th Conventa Crossover conference is Lea Kosović, owner of LOL Event Management Agency specialising in event planning, organisation and realisation. Before you meet her at Conventa Crossover 2021, we wanted to hear her thoughts on the future of the meetings industry and see what surprises she has in store for us.
Interview with Lea Kosović
Q: What do you think about the theme of this year’s Crossover – The Meetings Industry AC/BC (After Corona/Before Corona)?
I honestly can’t wait to discuss this topic with my Event Management colleagues! In Croatia, there is no such event as Crossover: where you can meet a lot of people that work in the event industry in one place. This topic is still very much relevant and I am looking forward to hearing about all experiences from colleagues from all of the region.
Q: What is your forecast for the meetings industry in the coming year (2022) and beyond?
I hope that in the spring of 2022 we will all be able to breathe a sigh of relief – this is all just taking too long! On the other hand, the coronavirus has forced us to change the event formats we are used to, and we become comfortable with hybrid events – so I think that hybrid events will remain as a new, better event format than just a live option.
Q: How do you envision agility and innovation in overcoming the corona crisis? Can you share some examples of best practices?
It took us some time to adjust to new conditions, but once we realized that events don’t have to be just in live format – everything changed. We got a chance to reach out to a much broader audience: participants from the region, US, even Australia… All of a sudden internet exploded with apps such as Zoom, Teams, AirMeet (…). Everybody switched to the new format in just a few months. A lot of events were cancelled, however by the end of the year they were organized in an online format. And that is something! That is big! Last year, we were organizing one of the biggest digital transformation and innovation summits in Croatia. We were planning to have more than 3k attendees, but coronavirus stopped us and we were forced to cancel. A few months after, we were preparing the same event but on a streaming platform – and it went very well! Of course, it’s not the same, but we still did it!
Q: How would you comment on the following statement? “Coronacrisis has shown the need to organize events that are responsible to the environment, the participants and the community as a whole”
Sustainable events are a norm outside of our region. The UK and the USA are putting a lot of effort into sustainability and sustainable events. Here, in our region, like a lot of things, this also comes with a big delay. I hope this was a wake-up call!
Q: What will you surprise us with at this year’s event?
I can’t tell you, it’s a surprise!
Lea is the owner of LOL Event Management Agency specialising in event planning, organisation and realisation. She started her journey of organising events in 2014 and honed her skills carrying out different events that engaged anywhere from 20 to 5,000 participants. What makes the LOL agency unique is that they like to be different and create new event formats – the kind you haven’t seen or experienced before. Creativity and uniqueness is something that marks all LOL events!