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LiveCom Alliance Introduces Pitch Guidelines & Checklist

Jul 28, 2021

In the live communication industry, calling for or entering in pitches is a common way of generating business, and it needs to be treated as a delicate matter. The stakes are high. On the one hand for the client because it determines the potential value of a future partnership, and on the other hand for the agency since it could define the potential of winning a new client or project.

Therefore, professional pitch guidelines are essential to guarantee the best possible results on both ends. In this crucial phase of gentle recovery and the live communication industry picking up pace, calling for or entering in pitches is a common aspect again. As Colja Dams addressed in the European Industry Survey 2020 press presentation, the market picks up, but capacities will be lower. And this affects availability, rates and therefore current pitches. Especially now, it needs to be treated as a delicate matter. Therefore we do need to honour and understand the process and ground rules of sustainable pitching.

A set of guidelines was introduced in May 2018, enabling clients to adapt to a more professional and effective approach in their call for pitches whilst agencies will be able to objectively weigh the investment involved against the chances of success. While the LiveCom Alliance Pitch checklist serves to map out an effective approach.